Stories and mirror neurons
Why storytelling matters at work; the search for meaning in the conceptual age.
All programmes
Storytelling: Developing Beyond-the-Product Content
From one-minute physician and pharmacy presentations to hour-long product presentations: a more persuasive, clearer product story.
- Duration
- 2 days
- Group
- 12–15 participants
- Format
- In person, tailored to your organisation
- Category
- Pharmaceutical Sector
Storytelling is needed in front of customers, in meetings and in presentations, and in the pharmaceutical sector, building product stories and creating content that goes beyond the product is becoming ever more important. The programme takes a methodical approach to producing more persuasive, clearer content for everything from one-minute physician and pharmacy presentations to hour-long product presentations.
Who it is for
- Medical sales representatives
- Product and marketing teams
What it develops
- Stories and mirror neurons; getting the audience to decide to listen to you
- Analogy, metaphor and conveying logical data through stories
- The storytelling model, methodology and story canvas
- Turning the product into a story through beyond-the-product content
Programme content
The decision to listen
Getting the audience to decide to listen to you.
Analogy and metaphor
Working with analogy and metaphor; conveying logical data through stories.
Model and methodology
The storytelling model and the methodology of telling stories.
The story canvas
Using the story canvas and working on sample stories.
Beyond-the-product content
Turning the product into a story through beyond-the-product content.
Planning a programme?
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