Muhammet Fidan

Trainer · Coach · Author

Every experience is also a good lesson.

Leadership, sales, negotiation and storytelling training, built on field experience at Pfizer and Bayer, delivered through cases and role-play and tailored to your organisation.

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Portrait of Muhammet Fidan
Muhammet FidanTrainer · Coach · Author
39 training programmesField experience from Pfizer and Bayerİşin Rengi Değişti · 2021Istanbul

Experience from the field, told through stories.

Every programme draws on real experience in the field and on client projects.

Muhammet Fidan graduated in Political Science and International Relations from Çanakkale Onsekiz Mart University and completed a master's degree in Business and Management at Marmara University.

He began his career at Pfizer as a medical representative. After field sales he rotated through marketing, business development, compliance, sales and sales management; as Training and Development Manager he designed development programmes for senior and middle managers and the training structure of the whole organisation.

After Pfizer he became Training and Development Manager at Bayer, where he also led the company's Agile culture and organisational change as Scrum Master.

During the pandemic, seeing the crisis as an opportunity, he wrote his first book, İşin Rengi Değişti. Today he provides training, consulting and coaching, and is a co-founder of Endfy Teknoloji ve Danışmanlık A.Ş., which builds learning technology.

Fitting great experience into short periods of time.

  • Training and development

    Development programmes for senior and middle managers and organisation-wide training design at Pfizer and Bayer.

  • Sales and the field

    Field experience starting as a medical representative; rotations in sales, sales management, marketing and business development.

  • Agile transformation

    Led Bayer's Agile culture and organisational change as Scrum Master.

  • Learning technology

    Co-founder of Endfy Teknoloji ve Danışmanlık A.Ş.; corporate assessment and development platform roademi.com.

Training programmes

39 programmes across six areas. Each is tailored to your organisation and runs on cases, simulations and role-play.

Leadership and Management New Manager Development Programme Leadership fundamentals for professionals managing a team for the first time or preparing for a management role, taught through cases, simulations and group work. 2 days · Ideally 12, at most 15 participants View programme Leadership and Management Situational Leadership: Coaching and Delegation Not every employee or situation can be led in the same style; this programme teaches how to choose the right one. 2 days · Ideally 12, at most 15 participants View programme Leadership and Management Performance Coaching Using coaching as a way of managing rather than a one-off project, especially with low and mid-level performers. 2 days · Ideally 12, at most 16 participants View programme Leadership and Management Effective Performance Management and Feedback Culture Running performance review conversations objectively, measurably and by mutual agreement. 2 days · Ideally 12, at most 16 participants View programme Leadership and Management Bank Branch and Unit Managers A programme that combines the fundamentals of management with the topics specific to branch banking. 2 days · Ideally 12, at most 16 participants View programme Leadership and Management Experience Sharing and Development (Team Coaching) Managers discuss a pre-assigned business topic among themselves; the trainer then draws it together with experience and academic knowledge. 1 day · Ideally 6, at most 12 participants View programme Leadership and Management Change Management Going beyond keeping up with change to leading it, with the focus on its human side. 2+1 days · Ideally 12, at most 15 participants View programme Sales and Customer Experience Core Sales Skills From first contact to after-sales: selling that analyses needs accurately and takes on the role of adviser. 2 days · Ideally 12, at most 15 participants View programme Sales and Customer Experience Sales Coaching Helping sales managers lead their teams and team dynamics with a sales focus. 2 days · Ideally 12, at most 15 participants View programme Sales and Customer Experience Customer Experience Taking the concept of customer experience to every level of the organisation. 2 days · Ideally 12, at most 15 participants View programme Sales and Customer Experience Customer Focus The essentials of keeping customers happy, explored through sample cases and simulations. 2 days · Ideally 12, at most 15 participants View programme Sales and Customer Experience Insight Hunting (Insight 1.0) Systematically collecting customer cues and turning them into winning insights in five steps. 2 days · 12–16 participants View programme Pharmaceutical Sector Patient-Centred Selling Selling that puts healthcare professionals at the centre and builds sustainable stakeholder relationships. 3–4 days · Ideally 12, at most 16 participants View programme Pharmaceutical Sector Key Institution and Account Management (KAM) Putting institutional strategy into practice step by step in city, training and research, and university hospitals. 4–6 days · 12–15 participants View programme Pharmaceutical Sector Reading the Need: Question Intelligence (Pharmaceutical Sector) Asking the question that fits the physician's interaction style and stage on the product adoption ladder. 1 day · 12–15 participants View programme Pharmaceutical Sector Presentation Mastery (Pharmaceutical Sector) A presentation standard suited to the sector for physician, pharmacy and regional meeting presentations. 2 days · 8–10 participants View programme Pharmaceutical Sector Storytelling: Developing Beyond-the-Product Content From one-minute physician and pharmacy presentations to hour-long product presentations: a more persuasive, clearer product story. 2 days · 12–15 participants View programme Pharmaceutical Sector Insight Hunting (Pharmaceutical Sector) From physician and patient cues to winning insights, at brick, regional and national level. 2 days · 12–16 participants View programme Pharmaceutical Sector Professional Negotiators (Pharmaceutical Sector) The negotiation process and 25 competitive tactics, with cases and role-plays specific to the pharmaceutical sector. 2 days · Ideally 12, at most 16 participants View programme Pharmaceutical Sector Conflict Management and the Art of Agreement (Pharmaceutical Sector) Managing conflict and turning it into synergy, with cases specific to the pharmaceutical sector. 2 days · 12–16 participants View programme Pharmaceutical Sector Listen Actively, Analyse, Ask! (Pharmaceutical Sector) Turning listening into a habit and clarifying needs with the right question. 2 days · 12–16 participants View programme Communication and Negotiation Reading the Need: Question Intelligence Reading the other party's real need by asking the right question in the right order; the trainer's own method. 2 days View programme Communication and Negotiation Professional Negotiators Coming out ahead at the negotiating table: the process and 25 competitive negotiation tactics. 2 days · Ideally 12, at most 16 participants View programme Communication and Negotiation Conflict Management and the Art of Agreement Managing conflict instead of avoiding it, and turning it into synergy. 2 days · Ideally 12, at most 16 participants View programme Communication and Negotiation Storytelling A methodology for influencing through stories in front of customers, in meetings and in presentations. 2 days · Ideally 12, at most 16 participants View programme Communication and Negotiation Presentation Mastery From planning to the stage: clear, persuasive presentations delivered calmly under pressure. 2 days · Ideally 10, at most 12 participants View programme Communication and Negotiation Effective Communication Skills Empathetic, effective communication in one-to-one conversations, in writing, on the phone and in meetings. 2 days · Ideally 12, at most 16 participants View programme Communication and Negotiation Listen Actively, Analyse, Ask! Being "in the same place" in mind and body: turning listening into a habit. 1 day · 12–16 participants View programme Communication and Negotiation Train the Trainer (TTT) Developing in-house trainers: design, delivery, facilitation and storytelling. 4 days · Ideally 10, at most 12 participants View programme Strategy and Transformation The Art of Strategic Thinking Reading the big picture, drawing up a strategic roadmap and putting it into practice. 2 days · Ideally 12, at most 16 participants View programme Strategy and Transformation Foundations of Agile Transformation What agility is in an uncertain (VUCA) environment, why it is needed and how it is applied. 2 days View programme Strategy and Transformation Design Thinking "Simple always wins": from framing the problem to a roadmap. 1 or 2 days · 12–20 participants View programme Strategy and Transformation Decision-Making, Problem-Solving and Creativity Anticipating problems, making fast and sound decisions and producing creative solutions. 2 days · Ideally 12, at most 16 participants View programme Strategy and Transformation Process Improvement and Business Performance Development Making improvement systematic through process maps, regular measurement and the human factor. 2 days · Ideally 12, at most 16 participants View programme Strategy and Transformation Project Management "Getting it right first time": planning, managing and successfully completing a project. 2 days · Ideally 12, at most 15 participants View programme Strategy and Transformation Effective Time Management The awareness and skills you need to master your time rather than let it master you. 2 days · Ideally 12, at most 16 participants View programme Multi-step Programmes Sales Competencies Development Programme A multi-step sales programme that runs from needs analysis to follow-up in the field. Multi-step programme View programme Multi-step Programmes Manager Competencies Development Programme Manager development that starts with measurement and continues through training and follow-up. Multi-step programme View programme Multi-step Programmes Smart Solutions on the Leadership Path A leadership development programme built around four realistic cases. Multi-step programme View programme

How we work

Every programme starts with a needs analysis, runs on case studies and role-play, and ends with follow-up sessions.

  1. Needs analysis

    Strengths and development areas are identified against the organisation's competency set.

  2. Programme design

    Content, duration and examples are built around the organisation's own work.

  3. Training

    A hands-on classroom with real cases, simulations and role-play.

  4. Follow-up

    Development plan, refresher training and follow-up sessions.

Selected projects

Some of the training, development programme and consulting work.

  • Abdi İbrahimConsulting on the core onboarding programme
  • MenariniReading the Need: Question Intelligence training and development programme
  • MetLife Sigorta"From Leading Sales to Leading People" training and development programme
  • PhilipsCustomer-focused Service and Effective Communication training programme
  • Acun Medya AkademiConsulting on building the sales organisation; defining competencies and organisational development training
  • Aka-Demi Eğitim AkademisiConsulting on setting up a training academy
  • DünyagözCustomer-focused Sales training programme
  • Vakıf KatılımCustomer Experience and Customer Focus training programme
  • EmlakjetCustomer-focused Sales training programme
  • VEGGYBoard workshop and Performance Coaching training programme
  • BayerInsight Hunting (Insight 1.0) training programme and an AI-assisted Customer Insight Generation project

Coaching

One-to-one and group coaching with organisations, managers and teams.

  • Corporate Coaching
  • Executive and Senior Executive Coaching
  • Team Coaching
  • Individual Coaching
  • Career Coaching
Coaching services

Books

On reaching professional maturity in corporate life and on a good leader's journey.

İşin Rengi DeğiştiSenkron Yayınevi · June 2021 · in Turkish

See the books

Planning a programme?

Write directly about in-house training, coaching or a speaking invitation. Let us clarify your organisation's needs together.

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