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Professional Negotiators (Pharmaceutical Sector)

The negotiation process and 25 competitive tactics, with cases and role-plays specific to the pharmaceutical sector.

Duration
2 days
Group
Ideally 12, at most 16 participants
Format
In person, tailored to your organisation
Category
Pharmaceutical Sector

Working life involves constant negotiation with customers and internal stakeholders, and managing these processes is getting harder. The programme covers the negotiation process and 25 competitive negotiation tactics: how to apply them and how to recognise them when they are used on you. The content is built around cases and role-plays specific to the pharmaceutical sector.

Who it is for

  • Sales, marketing and institutional relations teams in the pharmaceutical sector

What it develops

  • Before, during and after the negotiation; leadership in negotiation
  • 25 negotiation tactics
  • Difficult people, stressful situations, behavioural analysis and social styles

Programme content

The negotiation process

Before, during and after the negotiation.

Leading the negotiation

Being a proactive negotiator and taking the lead at the table.

25 negotiation tactics

Applying competitive tactics and recognising them when they are used on you.

Difficult people and stress

Handling difficult people and easing tension in high-stress situations.

Behavioural analysis

Behavioural analysis and social styles.

Cases and role-play

Pharmaceutical-sector case exercises and role-plays.

Planning a programme?

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