Purchasing decisions
Customer-centricity, emotional motivators and the experience economy.
All programmes
Insight Hunting (Insight 1.0)
Systematically collecting customer cues and turning them into winning insights in five steps.
- Duration
- 2 days
- Group
- 12–16 participants
- Format
- In person, tailored to your organisation
- Category
- Sales and Customer Experience
The programme aims to help participants collect cues systematically from a customer-centred perspective and move from those cues to genuine insights in five steps. An Insight Discovery Map is built around the emotional motivators behind purchasing decisions, the experience economy and seven core metaphor-emotion-drive patterns. Finally, winning insights are defined and put into practice.
Who it is for
- All professionals who deal with customers
What it develops
- The Cue Collection Methodology and insight discovery in 5 steps
- Emotional motivators in purchasing decisions and the experience economy
- The framework of 7 core metaphors, emotions and drives
- The Insight Discovery Map; micro and macro expressions
- Case studies and workshops
Programme content
Insights and cues
What insights and cues are, and what makes an insight a winning one.
7 metaphors, emotions and drives
Seven core metaphors, emotions and drives that explain buying behaviour.
Cue Collection Methodology
Collecting cues systematically and reading micro and macro expressions.
Insight discovery in 5 steps
Moving from cue to insight and building an Insight Discovery Map.
Cases and workshops
Applying what has been learned through case studies and workshops.
Planning a programme?
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