The concept of customer experience
What customer experience is; the difference between meeting needs and exceeding expectations.
Taking the concept of customer experience to every level of the organisation.
Customers whose needs are met keep working with you; customers whose expectations are exceeded become loyal. The programme introduces the concept of customer experience to professionals across the company and looks at the steps taken while serving customers and at the awareness and competencies of the people who make the difference. It aims to develop the competencies of employees involved in customer experience processes at every level.
What customer experience is; the difference between meeting needs and exceeding expectations.
The awareness and competencies of employees involved in customer experience processes at different levels.
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