Stories and mirror neurons
Why storytelling matters at work; creating meaning through stories in the conceptual age.
All programmes
Storytelling
A methodology for influencing through stories in front of customers, in meetings and in presentations.
- Duration
- 2 days
- Group
- Ideally 12, at most 16 participants
- Format
- In person, tailored to your organisation
- Category
- Communication and Negotiation
Storytelling has become an important development area in working life in recent years; it is needed in front of customers, in meetings, in presentations and wherever you describe yourself or your work. The programme takes a methodical approach to becoming a good storyteller, from the model and the story canvas to metaphor and product storytelling.
Who it is for
- All professionals
What it develops
- Stories and mirror neurons
- Getting the audience to decide to listen to you
- Working with analogy and metaphor
- Conveying logical data through stories
- The storytelling model, the story canvas and product storytelling
Programme content
The decision to listen
Getting the audience to decide to listen to you.
Analogy and metaphor
Working with analogy and metaphor.
Conveying logical data
Conveying logical data through stories.
Model and methodology
The storytelling model and the methodology of telling stories.
Story canvas and product stories
Sample story work with the story canvas, and turning products into stories.
Planning a programme?
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